Christmas and New Year Opening times

Information on our office opening times, bin collections, recycling centre opening hours and more can be found on our Christmas and New Year opening times page.

Skip to main contentAccessibility Statement
All services
New website
This site is new and we are improving it every day.

Small Business Saturday

What is Small Business Saturday?

Small Business Saturday takes place on the 4 December 2021. It celebrates small business success and encourages consumers to 'shop local' and to support businesses in their communities. It is about reinforcing the message of utilising local assets, which in turn benefits the local economy.

Now in its ninth year in the UK, the campaign has grown significantly each year with 15.4 million people spending a record £1.1 billion with small businesses on Small Business Saturday in 2020.

Celebrate Small Business Saturday

Resident competition

We invite every resident to celebrate Small Business Saturday by participating in our Selfie Competition. Take a selfie outside of your favourite business in or around the High Streets across West Northamptonshire on 4 December to show some love, raise awareness of the fantastic businesses in the area and to be in with a chance to win a custom box of chocolates to enjoy this Christmas.

You must tag West Northamptonshire Council in on Twitter, Facebook or Instagram to be in with a chance of winning. There is no limit on how many businesses you celebrate, but you need to make it clear if they're in Brackley, Daventry, Northampton or Towcester, as a resident will be chosen for each High Street.

Business competition

In order to build on the growing success of Small Business Saturday and to ensure as many residents and visitors are attracted to celebrate on the day, we invite every business in or around West Northamptonshire High Streets to decorate their shop window. We want to celebrate Small Business Saturday as well as prepare for Christmas, so please feel free to get creative and be bold. We want this competition to celebrate the high-quality businesses we have in West Northamptonshire and provide an opportunity for some creative content on social media.

To enter the competition, you must email a photo of your amazingly decorated window to [email protected] and a winner will be selected after 4 December from Brackley, Daventry, Northampton and Towcester. The winners will receive a custom box of chocolates to enjoy for Christmas and use for marketing purposes, as well as feature in a Press Release and social media coverage.

Free bags for residents

Watch this space to find out about our free bags which will be given out on a first come, first served basis in Brackley, Daventry, Northampton and Towcester. The purpose of these bags is to remind everyone to shop locally and utilise small businesses, not just for Small Business Saturday, but all year round.

For any information on Small Business Saturday, please call 01327 322230 or email [email protected].

Last updated 29 November 2021