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Small Business Saturday

What is Small Business Saturday?

Small Business Saturday took place on Saturday 4 December (the first Saturday in December each year). It celebrated small business success and encouraged consumers to 'shop local' and to support businesses in their communities. It is about reinforcing the message of utilising local assets, which in turn benefits the local economy.

This was the ninth year in the UK and the campaign has grown significantly each year with 15.4 million people spending a record £1.1 billion with small businesses on Small Business Saturday in 2020.

Use the Small Business Finder to find independent businesses across the country. For employers, make sure to register on the map (it's free)

Find out about the benefits of supporting the local community and investing in the local economy.

Resident competition

Details of who won our Selfie Competition will be posted here shortly.

Business competition

The winners of the Small Business Saturday shopfront competition are:

  • Cutting Edge, 16 High Street, Brackley
  • Orange Blossom Floristry, 52 High Street, Daventry 
  • BagsWithClass, Heart of the Shires Shopping Village, Weedon Bec
  • J&A Jewellery and Accessories, 94 Watling Street East, Towcester
  • The Framing Centre, 182 Wellingborough Road, Northampton

Free bags for residents

Collect your free bag to fill throughout the festive period in West Northamptonshire from:

  • Brackley Town Council - 20 High Street, Brackley NN13 7DS
  • Daventry Town Council - 3 New Street, Daventry NN11 4BT
  • Northampton Museum - 4-6 Guildhall Road, Northampton NN1 1DP
  • Towcester Library - The Forum, Moat Lane, Towcester NN12 6AD

The purpose of these bags is to remind everyone to shop locally and utilise small businesses, not just for Small Business Saturday, but all year round. There's a limited number of bags, so it's one per household and first come, first served.

For any information on Small Business Saturday, please call 01327 322230 or email [email protected].

Last updated 21 December 2021