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Councils and police urge road users to help keep each other safe while on the roads

Road safety

16 August 2023

A person putting a helmet on with the Voi logo on the side

People in Northamptonshire are being asked to look out for each other while using the roads in a new road safety campaign.

Northamptonshire Police, North and West Northamptonshire Councils and e-scooter company Voi have launched a campaign together to raise awareness of the rules of the road for e-scooters and e-bikes.

The key aim of the campaign is to ensure everyone using the roads know what to do in order to remain alert at junctions and roundabouts.

There have been nearly 5.5 million journeys on Voi e-scooters since the e-scooter trials started three years ago - and most are completed without any problems. VOI users must agree to a policy which states the regulations for using e-scooters and e-bikes including safety requirements. This is supported by recent safety training which has been delivered in the county. However despite these measures, there have been some accidents in Northamptonshire, prompting the launch of the campaign.

The Voi e-scooters have been in the county for nearly three years now and offer a greener, more sustainable way to travel.

Since they launched in 2020, we have worked closely with Voi on e-scooter safety and continue to have regular meetings with them to identify and manage any issues.

We wholeheartedly back this campaign as it’s really important for drivers to be aware that they now share the roads with e-scooter riders who are vulnerable road users.

This means ensuring that a driver is alert and aware of their surroundings, that they give e-scooters plenty of space when passing and to watch out for them at junctions.

Similarly, this campaign is also targeted at e-scooter riders who need to ensure they are also riding sensibly – not on the pavement, at safe speeds and fully aware of their surroundings.
Matt O’Connell, Safer Roads Team Manager


Since the e-scooter trials were launched, they have gone from strength to strength with more people using Voi’s e-scooters to travel around our towns.

We are always working with Voi to improve safety, but we also need everyone’s help and with more journeys taking place on e-scooters, it is important that we all think and are safe when out and about, including drivers, riders, pedestrians and other road users.
Cllr Matt Binley, North Northamptonshire Council’s Executive Member for Highways, Travel and Assets


We are pleased to be partnering with NNC, Northamptonshire Police and VOI to raise awareness of how road users can share the road safely together. This follows on from the recently delivered safety events which provided an opportunity for people to find out more about the VOI e-scooter scheme, how to participate safely, how they can do their bit for the environment by travelling sustainably and how to park without causing an obstruction for pedestrians.Cllr Phil Larratt, Cabinet Member for Environment, Transport, Highways and Waste at West Northamptonshire Council


E-scooters are designed to be ridden on the roads - it’s illegal to ride an e-scooter on the pavement.

It’s important for drivers and riders to be respectful of one another and to remember that we all share the road together.

E-scooters are a safe, affordable and convenient form of transport which don’t cause congestion and air pollution - and we hope this campaign will make them safer still.
Matthew Pencharz, head of public policy for Voi UK, Ireland and France


Find out more about the campaign by following the hashtag #WeShareTheRoad on social media.

Voi runs a series of safety events, both in person and monthly online safety webinars. The next in person event in Northamptonshire is in September. To book a place visit their Eventbrite page.

Voi shared e-scooters are available in Northampton, Corby, Kettering, Rushden & Higham Ferrers and Wellingborough.

Riders must be aged 18 or over and have a full or provisional driving licence to be able to ride a Voi e-scooter

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