Northampton Market set to become a family hub this summer

06 June 2025

Families and communities across West Northamptonshire will be able to enjoy a whole host of activities at Northampton Market between now and this summer. The square is the beating heart of the town, with a packed programme of events, activities, and business opportunities - headlined by the arrival of the Women’s Rugby World Cup fan zone in Market Square. 

This exciting addition will bring fans and families together to enjoy live match screenings, community celebrations, and a buzzing festival atmosphere right in the town centre. Whether you're a lifelong rugby supporter or just looking for a great day out, the fan zone promises to be a highlight for everyone to enjoy. 

“This summer marks a fresh start for Northampton’s Market Square. With the Rugby World Cup Fan Zone moving in and a renewed focus on revitalising the market, we’re turning this space into something special.

“Our markets team is now working hand-in-hand with our inward investment and economic growth service to inject fresh thinking into the market and turn the square into a vibrant, thriving space for local people. The Market Square is a hub that can bring people together while supporting small businesses and build on our local culture.

“Whether you’re browsing stalls, enjoying live events, or thinking of starting a business, this is the place to be. You’ll always find something new as we continue to grow our visitor economy and breathe new life into the heart of Northampton.”Cllr James Petter, Deputy Leader and Cabinet Member for Local Economy, Culture and Leisure at West Northamptonshire Council

The fan zone is just one part of a broader summer schedule that’s transforming the market into a vibrant community hub. Recent events like the Makers Market, Volunteer Day, and Free2Talk carousel, along with weekly youth sessions, are already drawing new energy and footfall to the area. 

"Northampton Market Square has undergone major regeneration so that we can realise the potential of the town and increase activities to benefit residents and visitors. The Local Visitor Economy Partnership will be delivering extensive activities to attract visitors far and wide, resulting in largescale economic benefits for all of Northamptonshire.

“It's top priority for us to champion Northampton and the Rugby World Cup activities will be a perfect example of how our community comes together to celebrate the strengths of the area and to show international stakeholders that Northamptonshire is a destination to get involved with.

“We've already seen the incredible response to local events, as recently as the success of Oak Apple Day which launched the 350th Great Fire of Northampton anniversary, bringing together residents and visitors en masse into the Town." Richard Clinton, Chair of LVEP

For aspiring entrepreneurs, a ready-to-go butcher’s unit is now available  - complete with walk-in refrigerated storage, display counters, and food-safe fittings - offered at just £60 per day. With increased summer footfall, it’s a prime opportunity to launch or grow a food business in the heart of Northampton. As it is currently Northamptonshire Food & Drink Week, this is the perfect time for a local producer to benefit from this prime offer. 

"Northamptonshire boasts a vast array of quality tourist attractions, food & drink producers, independent eateries and creative experts.

“We have established the Northamptonshire Food & Drink Week (31 April-8 May) to showcase the wealth of food & drink producers and places to eat that are the pride of the County and part of our unique identity.

“The engagement we've had for this week is an example of all the local pride in place and we know that the whole County will be backing Northampton as we host the Women's Rugby World Cup. The market square is going to be the place to visit for family fun and activities for all to enjoy!" Rachel Mallows, MBE – Founder of Made in Northamptonshire and Chair of the Northamptonshire Tourism Business Network

These developments are part of a wider initiative supported by Northamptonshire’s new  Local Visitor Economy Partnership (LVEP), Discover Northamptonshire, aimed at boosting visitor numbers, local spending, and enterprise. 

Learn more about events and trading opportunities at: www.westnorthants.gov.uk/northampton-market