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Town centre to host ‘Animal Paradise’ trail

Culture and tourism

28 February 2023

A poster advertising The Animal Paradise trail hosted by BrickLive

Some of the most endangered animals in the world will be on show in Northampton this Easter as the town centre hosts an amazing trail of sculptures made entirely from toy bricks.

The Animal Paradise trail, presented and built by BRICKLIVE, has been commissioned by Northampton Town Centre Business Improvement District (BID) and will feature 15 models of creatures including snow leopards, tigers, penguins and orangutans.

Families can get involved in the trail, which runs from April 1-16 by downloading the LoyalFree app onto their smartphone and scanning QR codes at each host venue to find out more about the model creature on display in the window. All those who complete the trail via the app will be entered into a prize draw to win one of two £100 vouchers.

We’re delighted to be welcoming the Animal Paradise brick trail to Northampton, giving local families and shoppers the chance to get up close and enjoy these amazing models.

From little ones to big kids at heart, the trail will have something for fans of all ages, and we hope families take advantage of this free event and explore our town centre as they visit each creature on the trail.

The interactive trail will keep the whole family entertained and raise awareness of the vulnerable status of some of our most-loved animals. With this event being free for all, we hope to ignite imaginations and create long-lasting memories.
Mark Mullen, Operations Director at Northampton Town Centre BID

Model builders are busy preparing the displays, with the animals ranging in length from 50cm to 252cm.

The trail will feature a 252cm tall Bengal tiger made out of 118,160 bricks that takes 392 hours to build.

This project is being sponsored by West Northamptonshire Council and supported by LoyalFree.

We are thrilled to sponsor this event as we’re dedicated to growing the visitor economy and supporting local businesses. I look forward to visiting the trail and encourage everyone to come along, stop by the local market and retailers and enjoy this fun family-friendly activity this Easter.

Plus all visitors and residents can download the Explore West Northants App to find out about events and discounts throughout the year.
Cllr Daniel Lister, Cabinet Member for Economic Development, Town Centre Regeneration and Growth

Models will be found in the following businesses:

  • Abraxas
  • Argos
  • Butterwick Bakery
  • Café Track
  • The Entertainer
  • Esquires
  • Grosvenor (downstairs)
  • Grosvenor (upstairs)
  • Metro Bank
  • Naked Hair
  • Northampton Museum Art Gallery
  • Not Another Jungle
  • Styles of London
  • Virgin Money
  • Watts

Visitors can also download the free ExploreWN app to discover events all year round in the area and find out more about the businesses around the town.

More information on the Animal Paradise Trail can be found on Discover Northampton.

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