Style guide
Work in progress
This content design guide is constantly being updated and improved.
Got something you would like to see included? Email [email protected].
Contents
- Style guide: getting started
- Bold, italics and underlining
- Bullet points
- Capitals
- Dates and times
- Links
- Numbers
- Page titles
Bold, italics and underlining
Bold
Use bold sparingly - using too much will make it difficult for users to know which parts of your content they need to pay the most attention to.
Do not use bold in other situations, for example to emphasise text.
To emphasise words or phrases, you can:
- front-load sentences
- use headings
- use bullets
Italics and underlining
Never use:
- italics - hard to read for many people and unnecessary
- underlining - often mistaken for links
Last updated 23 July 2025