Style guide
Work in progress
This content design guide is constantly being updated and improved.
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Contents
Links
Make links as descriptive as possible.
A good rule to follow is:
- for internal links - use the title of the page you are linking to
- for external links - use a combination of the page title and the website name
This makes it easier for:
- people using screen readers to cycle through links to find what they need
- sighted people to scan a page for the link they need
Multiple links to the same page should use the same link text. Vice versa, the same link text cannot be used for links to multiple pages.
Examples: links
Good examples include:
- for internal links - find out more about Brixworth Country Park
- for external links - find out more about taxing your vehicle on GOV.UK
Bad examples include:
- using 'here' or 'click here'
- generic terms such as 'find out more'
Last updated 23 July 2025