Style guide
Work in progress
This content design guide is constantly being updated and improved.
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Contents
Bullet points
Make sure that:
- you always use a lead-in line
- you use more than one bullet
- the bullets make sense running on from the lead-in line
- you use lower case at the start of the bullet
- you do not use more than one sentence per bullet - use commas or dashes to expand on an item
- you do not put ‘or’ or ‘and’ after the bullets
- you do not make the whole bullet a link if it’s a long phrase
- you do not put a semicolon at the end of a bullet
- there is no full stop after the last bullet
Last updated 23 July 2025