Style guide
Work in progress
This content design guide is constantly being updated and improved.
Got something you would like to see included? Email [email protected].
Contents
- Style guide: getting started
- Bold, italics and underlining
- Bullet points
- Capitals
- Dates and times
- Links
- Numbers
- Page titles
Style guide: getting started
Keep your content consistent by following a style guide based on Government Digital Service (GDS) principles
People read differently on the web than reading on paper. Typically, users skim through information to find what they need.
To help readers find what they need, have one idea per paragraph.
Read about the basic principles of content design on GOV.UK.
Last updated 23 July 2025