Early Intervention & Prevention (predictive analytics) Privacy Notice

1. Council contact details

1.1. West Northamptonshire Council
Registered Office:
One Angel Square
Angel Street
Northampton, NN1 1ED
Contact centre telephone: 0300 126 7000

The Data Controller is West Northamptonshire Council
ICO registration number: ZA896620
The Early Intervention and Prevention team can be contacted by email at [email protected]

1.2 This privacy notice sets out the information for the Council’s Pilot Homelessness Prevention service which covers:

The Early Intervention and Prevention Team (Housing and Communities)

As part of our statutory obligations and in particular identifying people at risk of financial exclusion and homelessness, we are using Xantura’s ‘OneView’ data sharing platform to share de-identified, pseudonymised data with them through their IG Bridge platform.

When the pseudonymised data is returned it is then made viewable again in identifiable form to the prevention team who have legitimate need to see this information.

1.3 This privacy notice should be read in conjunction with the:

Corporate Privacy Notice
Data Protection Policy

2. Information that we hold

2.1. Information about the types of data we process to deliver this service.

The personal and special category data we collect varies according to the purpose of the contact. Anyone is entitled to contact the Council about our service.

The information we hold may include:

Your name (including forename and surname)
The names of other household members
Your address (including postcode)
Your telephone number(s)
Your email address
Further personal details such as gender and age (including date of birth)
Unique Identifier (i.e. NI number or similar)
Occupier details
Tenancy arrangements
Council Tax data
Benefits data

We also obtain personal information from other sources. This data is de-identified using a pseudonymisation process before it is passed to Xantura:

Employment information such as employment status. Employment information may be included in revenues and benefits data structured fields. Case notes may also include unstructured information on employment
Financial information such as savings, debt, income and outgoing costs. Financial data such as income, savings, benefit receipts and additional payments may be collected as part of revenues and benefits data and housing provision
Adult Social Care financial assessment information may be available. Case notes may also include unstructured information on financial situation
Contractual Information such as employment contracts, services or products provided to individuals and how often services are used. All services information and interventions recorded within adult social care, children’s social care, housing, revenues and benefits and debt management will be processed. This data will also be used to understand progression of need and vulnerability and to help understand how risk factors relate to service provision and escalation of need
Technical (assistive technology) - where recorded in adult social care systems, the use of assistive technology will be used and evaluated as part of all other service provision. Assistive technology may also indicate where there are additional needs such as hearing loss or disabilities
Social relationships such as marital status, dependents, next of kin, other family, household composition and carers information. This will be used in order to understand the network of support people have and how this impacts on their needs. Sourced from adult social care, children’s social care, housing and revenues and benefits systems
Open data and public records such as ONS data, electoral register and information about individuals that is openly available
Personal history such as immigration status, information about children, information about families of children and carers of children. All personal history data will be captured from the various source systems where it is contained as both structured and unstructured data (adult/children’s social care, revenues and benefits, housing and debt management systems). If recorded in the case notes, this will be because of a relevant and related concern and may impact on their needs as a service user
Housing situation such as rented accommodation, children’s home and temporary accommodation. Housing situation will be captured from West Northamptonshire council systems and from Northamptonshire Partnership Homes and will be both structured and unstructured data. Individuals’ housing situation will be used in analysis of risk for individuals and to identify how best to support them

Where applicable health data, including mental and physical health data contained in the datasets listed in this section will be processed to support the lawful purpose.

3. How and why your information is collected and used

3.1. How we collect this personal information.

Most of the personal information we process is collated from relevant services connected with the purpose or to us directly by you in the following ways:

During face to face meetings
Telephone conversations including voicemail and voice notes
In writing, including email and messaging

3.2. Why we collect your information.

There are a number of reasons why we need to collect and use your personal information.
Much of what we do in Early Intervention & Prevention is governed by legislation, set nationally, which requires us to provide various services across West Northamptonshire. We process personal data to deliver public tasks outlined in:

The Homelessness Reduction Act (HRA) 2017

The information we collect, and store is also used to provide an auditable record of service delivery and enables us to contact people initiating reports/issues to request further information or provide updates.
Whenever we collect information, we always limit this to only the details that are needed.

We ensure that data is used and stored safely and securely. We require anyone we share information with, or who uses it on our behalf, to do so too. All Prevention staff have received training on data protection and information security.

3.3 Lawful processing

We rely on the following lawful reasons to process your personal data in the Early Intervention and Prevention service.

UK GDPR Article 6
(e) Performance of a task in the public interest.

UK GDPR Article 9(2)
(g) Processing is necessary for the purposes of substantial public interest.

4. What we do with the information

4.1 How we use your personal information.

Data held or collected will be used to:

help us identify residents who may be at risk of homelessness
improve our services
Prevention and support

We use your information to provide tailored support and put you in touch with other services both at West Northamptonshire Council and provided by external partners and agencies.

This includes:

Debt and money advice
Income maximisation through benefit entitlement
Employment support

With the aim to prevent potential homelessness.

4.2. Who we share your information with.

In order to deliver a range of Early Intervention and Prevention services, to undertake our statutory and non-statutory duties as a Local Authority and for us to deliver associated projects or programmes, it is often necessary for us to share information across the council and with other partner agencies.

When we publish information in public, we will follow procedures that we have in place to remove personal data associated with the record.

We will share personal information with law enforcement agencies or other authorities only if required by applicable law and in accordance with UK GDPR and the Data Protection Act 2018.

4.3 Automated Decision making

We do not use automated decision making for this processing. Automated decision-making is where decisions are made about you without any human influence on the outcome. These may affect your legal rights or have an impact on your circumstances, behavior or choices.

4.4 Data Profiling

Initial contact from the Early Intervention and Prevention service will be made following re-identification of data returned after being processed by OneView.

Profiling in this instance refers to data relating to individuals being analysed to identify their potential need for intervention.

4.5 Automated Processing including AI

The Early Intervention and Prevention Service does not use automated processing or Artificial Intelligence in respect of your personal data.

Automated processing includes use of internal or external text generation tools to create case file notes and reports. Artificial Intelligence includes the use of software to complete tasks more usually undertaken by people.

5. How long we keep your information for and how we securely dispose of it after use

5.1. Information about how your personal data is kept.

We only keep information for as long as it is needed in line with the council’s retention schedule. This will differ according to the type of information we hold and its purpose. It will be based on either a legal requirement (where a law says we have to keep information for a specific period of time), a regulatory requirement or accepted business practice.

5.2 We will securely dispose of your information in line with the Council's Retention Schedules.

6. How we store your information

6.1. Physical (paper) records

The Early Intervention and Prevention Service retains no paper records.

6.2 Electronic information

Digital data is securely stored on the council’s computer network or on cloud severs in the UK, EEA and in countries with adequacy or that have a regulator approved Privacy Framework (such as the USA).

7. Your data protection rights

7.1. The law gives you a number of rights to control what personal information is used by us and how we can use it. Please see section 5 of the council’s the council's Privacy Policy for further information.

7.2. Please be aware that your rights may differ depending on the lawful basis for processing your personal data.

8. Who to contact

8.1. If you would like further information about how we use your personal information, or you wish to exercise one of your data rights or you wish to complain about the use of your personal information please contact the Data Protection Officer.

8.2. If you are still dissatisfied with how we have used your data once you have made a complaint through the council’s internal complaints procedure you have the right to complain to the ICO.

The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113

9. Changes to this Service Privacy Notice

9.1 Privacy notices are live documents and will be updated or revised periodically in line with service changes and / or new legislation requirements.

This privacy notice was last updated April 2026.
The update reference number is: PNS/26/050/Y

Last updated 28 April 2026